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Polytron increase their DVD Players sales

"Semarak DVD Polytron".
JAKARTA – Many electronic manufactures are trying to find the opportunity in semester II of 2009 because the number of sales is getting higher. Therefore,      PT. Hartono Istana Teknologi as one of the biggest electronic manufacture in Indonesia with their brand Polytron try to maximize the opportunity by promoting their “Semarak DVD Polytron” campaign to increase their sales.
Santo Kadarusman, as Public Relation & Marketing Event Manager in Polytron explains that public’s responses are increasingly well nowadays. “Polytron had just completed their promotion campaign called “Semarak DVD Polytron” as an appreciation to our loyal customer, and to increase the number of sales which is already performing very well”. Said Santo
The national promotion program “Semarak DVD Polytron” will be starting from 17 September until 31 December 2009 and available for those who bought DVD player of any type. Customers were onlyhad to fill the warranty sheet with their real identity and put it in the promotion box in nearby store or they can send directly on envelope to PO BOX 6675/JKBSI Jakarta 11066. 
Polytron were giving more than a hundred prizes for winners of “Semarak DVD Polytron”. The Grand prize is 1 unit of Toyota Innova family car and 1 unit Toyota Avanza, Polytron also gives 10 units Honda Revo, 30 Units 32 inch PolytronLCD TV , 50 units 100 units Polytron Home theatre, 21 inch Polytron “TV L’SIDI”, and 300 units Polytron DVD. The winners were announced in national newspaper in March 2010.
”Until end of 2009, PT. Hartono Istana Teknologi targeted sales of 10.000 units Polytron DVD Player per month, we were trying to get the market share up from 15 percent in 2008 to 21 percent in 2009”. ”Customers have to consider about the warranty period of the DVD player product, for instance maybe other brands are cheaper but they can only provide 1 year guarantee compared to Polytron which provide 3 years warranty with only 20 % difference in price so that perhaps customers can consider which is more economical”. Said Santo
PT. Hartono Istana Teknologi as electronic manufacturer have been developed for 33 years and become one of the most prominent local products and brand in Indonesia. PT. Hartono Istana Teknologi always strife to invent and create innovative products from local young generation employee through their factories in Sayung, Semarang and Kudus, Central Java. Polytron have been launching products in domestic market as well as export market, as most customers and non-customers alike can recognize that Polytron is a big company and their strength is from their audio quality. Therefore, Polytron will always aim to develop their brand and products in line with quality improvement by always doing ongoing research.
All Polytron’s products are number one products that have been invented by Indonesia’s youth, referred as putra/putri Indonesia, with the combination of hard work and team work. Therefore, PT. Hartono Istana Teknologi has already made 21 patented products in Indonesia, Canada, and United States.
Nowadays Polytron have more than 50 service centers in 48 cities in Indonesia, and customers can access toll free number on 0 800 1 100999, or can also email to service@polytron.co.id. Polytron is not just making audio and video, but now Polytron also have home appliance products such as Refrigerator, Air Conditioner, Washing Machine, Chest Freezer, Freezer, Water Dispenser, and Show Case.


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